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What the F…rench?

I was asked about the French Consulting sign and what I “did” to it.  Here is the original image, shot in shadow due to the mid-day sun.  I made it black and white, added a mocha flava’ to it, added som K warmth, and then dropped in a texture [rusted metal] overlay and did some masking.  See further below for the final product.

Original French

Original French